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January 25, 2021
Life Essentials

Updated CRL Tele Interview Hours

Prudential remains committed to offering robust digital new business tools, and the electronic interview option, eInterview for life insurance applications, is driving speed and customer satisfaction as an alternative to the telephone interview. eInterview provides a quick, secure, and convenient way for applicants to complete the application, and the majority of interviews are now completed online! As a result, the CRL Call Center supporting telephone interviews will be adjusting their hours of operation to 9:00 AM to 6:00 PM Eastern time beginning on January 18, 2021.

Product Announcements

Repricing Coming to Term Essential® and Term Elite®

In response to the continued low interest rate environment, effective February 22, 2021, our rates for Term Essential and Term Elite will increase for all term durations.

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PruLife SUL Protector Price Change Coming Soon

Effective February 22, SUL Protector rates are increasing.

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Underwriting & Service

Processing Surrenders Over the Phone

At the end of January, Prudential will begin piloting a new process that allows customers to request surrenders or withdrawals over the phone rather than requiring completed forms. The initial pilot will be limited to a handful of contact center representatives who are taking the calls but, if successful, will be rolled out to all contact centers, throughout the first half of 2021.

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Informal Inquiry Process Update – Effective March 1, 2021

In order to continue to provide strong service on large informal cases as well as your formal applications, effective March 1, 2021, we are updating our informal submission guidelines.

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Updated Information for the PruLife Founders Plus UL Supplement

The PruLife Founders Plus UL Supplement (ORD 96200-2020 PFP) changes that were previously communicated on January 11, 2021, will no longer be taking effect on March 1, 2021. Additional changes to the forms will be implemented at a future date. A new communication will be sent out once the changes are finalized and an implementation date is scheduled.

Life insurance is issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered by Pruco Securities, LLC. All are Prudential Financial companies located at 213 Washington Street, Newark, NJ.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing clients’ retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.

© 2021 Prudential Financial, Inc. and its related entities.
1011225-00005-00  Ed. 05/2020  Exp. 04/01/2022