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August 31, 2020
Life Essentials

The NEW Prudential Advantage Interactive Flyer


We’re excited to share with you the NEW Prudential Advantage interactive flyer. It provides an engaging overview of how Prudential supports you throughout the ENTIRE sales process with direct links to key pieces and support materials for easy access.

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Newly Available Marketing Materials

Help clients face uncertainty with certainty during LIAM

Every September, we celebrate Life Insurance Awareness Month (LIAM) to help consumers understand the many benefits of life insurance. Right now, so many are seeking certainty and control, and life insurance can help give clients a foundation of just that. Prudential has the tools and support you need to help clients meet their challenges. Launch your LIAM efforts by starting client conversations today using the new iKit we’ve created to help you.

Access the new LIAM site →

Marketing Support

PruLife SVUL Protector® Now Includes Optional Chronic Illness Protection

Get the tools you need to discover more about the Survivorship BenefitAccess Rider and to start actionable conversations with couples.

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Underwriting & Service

Individual Life Contact Center Service Experience

Over the past several weeks, our call volume has been elevated, primarily driven by COVID-related inquiries. We are actively taking steps to improve your service experience. Learn what we are doing and how you can help.

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Medical Requirement Ordering

Effective September 28, 2020, Prudential will handle ordering medical requirements for term cases with face amounts of $3M and below and ages 18 – 60 in order to maximize the number of cases that are assessed through PruFast Track. PruFast Track provides a faster, more convenient underwriting experience for eligible applicants. For term applications requesting coverage amounts above $3 million, or for proposed insureds over the age of 60 or under 18, the BGA/Producer may order medical requirements, or Prudential is available to order requirements as well.


FastApp Is Coming Back!

The FastApp process will be back in early September with ticket fulfillment handled by Insurance Fulfillment Center (IFC). Remember, the FastApp process allows eligible cases to be considered through Prudential’s PruFast Track accelerated underwriting program. Prudential will continue to order requirements for this segment of business. For applications requesting coverage amounts above $3 million, or for proposed insureds over the age of 60 or under 18, the BGA / Producer may order medical requirements; otherwise, IFC will handle them.


iGO e-App for iPipeline Updates

  • Term Essential 30 and Term Elite 30 are now available.
  • Coming soon! VUL Protector and PruLife Custom Premier II will be added in October.
  • Worksheet applications now connect exclusively to eInterview.

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Life insurance is issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered by Pruco Securities, LLC. All are Prudential Financial companies located at 213 Washington Street, Newark, NJ.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing clients’ retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.

FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH CONSUMERS.
© 2020 Prudential Financial, Inc. and its related entities.
1011225-00005-00  Ed. 05/2020  Exp. 04/01/2022