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July 13, 2020
Life Essentials

Help clients across income brackets with survivorship policies from a leader


A survivorship policy can help clients protect their loved ones and transfer wealth tax-efficiently. As the leader in the survivorship market, Pru is the only carrier to offer three survivorship life products with flexible premiums. A new flyer helps you match the product to needs.

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Product Announcements

Changes to VUL Large Case Review Threshold Effective July 20

As of July 20, we will be lowering the large case review threshold for VUL products from $5M to $1M, in all policy years. This change means that, for all Prudential products, all cases with more than $1M of total premium in any year will be subject to review. This allows us to closely monitor large case activity and ensure we are placing cases that meet our desired profitability objectives and risk tolerance levels.

Underwriting & Service

EMSI Ceases Operations Effective Immediately

EMSI has been a vendor partner with us for many years, performing paramed exams, APS retrieval, and drop ticket fulfillment, including telephone interviews. On Friday, July 3, 2020, EMSI announced they were ceasing operations effective immediately. Learn more about the steps we are taking to care for existing business and new applications.

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True Stories of Success with eCapabilities

See how financial professionals like you have been closing more business in less time with Prudential’s end-to-end suite of digital tools.

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NEW: eCapabilities By the Numbers Flyer

eCapabilities has eliminated paperwork and streamlined every step for processing business. Our numbers tell the full story.

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Marketing & Sales Concepts

New Webinar This Thursday, 7/16 at 2:00 PM! Spousal Protection Strategies: Providing for a Surviving Spouse in Retirement

Join Prudential’s Karen Hofmann as she discusses multiple strategies for helping clients protect a surviving spouse.

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Advanced Marketing Concepts

Now Available: Demystifying Estate Planning On Demand Webinar

Everyone has an estate. Anything someone owns or controls at the time of death is an estate. So all clients need to take advantage of tools that can help them build estate plans that are right for them, so they can preserve their legacies for future generations. Proper estate planning can help ensure that loved ones are protected and assets are handled according to clients’ wishes.

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Tools & Resources

2020 Life Resource “eBook” Guide

Doing Business with Prudential – Life Business Resource Guide Summer 2020. Find what you need to help you do business quickly and easily in this changing environment.

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PRUXPRESS STATE APPROVALS
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Life insurance is issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (except in NY), and Pruco Life Insurance Company of New Jersey (in NY). Variable universal life policies are offered by Pruco Securities, LLC. All are Prudential Financial companies located at 213 Washington Street, Newark, NJ.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing clients’ retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.

FOR FINANCIAL PROFESSIONAL USE ONLY. NOT FOR USE WITH CONSUMERS.
© 2020 Prudential Financial, Inc. and its related entities.
1011225-00005-00  Ed. 05/2020  Exp. 04/01/2022