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Here’s what’s new this week in Life Essentials...
SEPTEMBER 23, 2019

PruLife® SVUL Protector Now Offers a
Lifetime Guarantee

As of October 14, SVUL Protector will be one of the most competitive survivorship variable life insurance products on the market, offering highly competitive lifetime guarantees plus the potential to accumulate meaningful cash value.

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Product Announcements

Changes Coming to Our Term Portfolio on October 28, 2019

Term Essential® and Term Elite® are being revised and remain competitive and attractive to clients.

Learn more  →

PruLife® Return of Premium Term

Effective October 1, 2019, PruLife Return of Premium Term (ROP Term) is no longer available for purchase.

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Newly Available Marketing Materials

Get 4 Top Reasons VUL Protector® Stands Apart from Lincoln VULONE

Price is one reason, but it isn’t the only factor to consider when comparing life insurance policies.

Learn more  →

Marketing Support

It’s Life Insurance Awareness Month – Use It to Spark Actionable Financial Wellness Client Conversations

A lifetime of financial wellness can start with one simple conversation. Help financial professionals discuss life insurance with this case study. It’s an effective way to show clients why our term life insurance is a great start to protecting their plans, no matter what the future holds.

View the Case Study  →

Advanced Marketing Concepts

At a Glance: Life Insurance for Business

Just as every business is different, so are the individual needs of business owners. Have you shared with these clients how life insurance can be a versatile and valuable tool to help with their unique interests and concerns?

Review different business insurance arrangements in this interactive guide  →

Tools & Resources

LifeInsight brings you more products with Founders Plus!

We are pleased to announce that LifeInsight is expanding even further to support our Founders Plus indexed product!

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Illustrating “Buy Term and Invest the Difference” in Pru Life Illustrator (PLI)!

At younger ages, term life insurance premiums are less than the permanent premiums for the same coverage. At these ages, buyers considering purchasing permanent insurance may wonder about the advantages of paying the higher premiums.

Click Here for more information about how to illustrate this concept in PLI  →

Underwriting and Service

Prudential Rate Reduction Program Changes

Changes have been made to the Prudential Rate Reduction program, reducing the maximum age for submission through the program from 70 to 60. The $10 million face amount limit has not changed, nor have there been any product changes. The change was effective September 2019.

Learn more  →
Life insurance is issued by The Prudential Insurance Company of America, Pruco Life Insurance Company (except in NY and/or NJ), and Pruco Life Insurance Company of New Jersey (in NY and/or NJ). Variable universal life policies are offered by Pruco Securities, LLC. All are Prudential Financial companies located at 213 Washington Street, Newark, NJ.

This material is being provided for informational or educational purposes only and does not take into account the investment objectives or financial situation of any of your clients or prospective clients. The information is not intended as investment advice and is not a recommendation about managing or investing your client’s retirement savings. Clients seeking information regarding their particular investment needs should contact a financial professional.

© 2019 Prudential Financial, Inc. and its related entities.
1011225-00003-00  Ed. 08/2019  Exp. 08/01/2021